{"schema_version":"0.10.0","id":"LR-2026-0681","record_version":1,"title":"Deepfake celebrity likenesses used in AI scam pushing fake supplements","verification":{"human_verified":false,"method":"automated_gate","auto_verified":true,"score":42.1,"score_breakdown":{"source_authority":12.1,"independent_corroboration":7.0,"implicated_party_confirmed":0.0,"citation_integrity":14.0,"specificity":0.0,"completeness":1.92,"unhedged_language":5.0},"checks":{"schema_valid":true,"every_field_cited":true,"quotes_verbatim":true,"source_fetched":true,"distinct_incident":true,"dates_plausible":true,"sources_agree":true,"source_describes_incident":true,"severe_backed_by_source":true,"record_integrity":true,"eligible":true,"about_this_case":true},"gate_version":"gate-2026-10-18.7","cross_check_model":null,"cross_check_agreement":null,"duplicate_of":null,"verified_by":null,"verified_at":"2026-11-01","extraction_run_id":null,"evidence_level":{"level":"preliminary","reason":"Publisher not yet named · subject to change","original_document":null,"reports_total":1,"reports_independent":0,"reports_derivative":0,"developing":false,"disputed":false,"rules_version":"evidence-2026-10-29.1","computed_at":"2026-11-01","history":[{"date":"2026-11-01","from_level":null,"to_level":"preliminary","reason":"Publisher not yet named · subject to change"}]},"sources_hash":"d3cbf9788e30cf0ccbfe7cec85baf96960f3bb2ca3feeeb868befe601d34dfdf"},"system":{"model_name":null,"model_version":null,"developer":"unknown","harness":null,"tools_granted":[],"permissions_scope":null,"autonomy_level":"unknown","guardrails_present":[],"deployment_context":"unknown","tier":null,"lifecycle_stage":null,"integration_type":null,"intended_use":null,"safeguard_state":null,"production_intended":null},"event":{"date_occurred":null,"date_disclosed":"2026-08-03","incident_class":"other","failure_class":null,"agent_involved":null,"secondary_failure_classes":[],"trigger":"unknown","duration":null,"detection_method":"unknown","summary":"Scammers used AI-generated deepfake videos of celebrities and medical professionals to promote a weight loss supplement called LipoMax on Facebook and Instagram. The Better Business Bureau reported receiving more than 150 reports about the product in recent months. One Illinois resident lost more than $400 after watching a fake video of Oprah Winfrey appearing to endorse the product. The BBB advised consumers to check celebrity endorsements on the celebrity's own pages and to close out of ads that pressure quick purchases or direct buyers to a health coach seeking extra payment. No AI system, developer or deployer is identified in the reporting, which describes a fraud campaign rather than an autonomous system failure.","tags":[],"date_detected":null,"near_miss":null,"root_cause":null,"root_cause_detail":null,"failure_class_detail":null,"responsible_party":null,"adversarial_actor":null,"input_provenance":null,"time_to_contain":null,"operations_paused":null,"remediation":null,"precursor_events":null},"impact":{"direct_loss_usd":null,"remediation_hours":null,"records_exposed":null,"third_parties_affected_count":null,"severity":"major","severity_because":"Test: many third parties (a stated count of two or more affected parties). Fact: the BBB has received more than 150 reports about LipoMax in recent months.","harm_class":[],"affected_description":null,"protected_class_involved":null,"data_categories_exposed":[],"loss_range_usd":null,"reversibility":null,"downstream_exposure_count":null},"evidence":{"sources":[{"url":"https://www.wgem.com/2026/08/03/deepfake-ai-scam-uses-celebrity-likenesses-push-fake-supplements-bbb-warns/","publisher":"WGEM","date":"2026-08-03","type":"press","title":"Deepfake AI scam uses celebrity likenesses to push fake supplements, BBB warns - WGEM","archived_url":null,"attachment":"first_report"}],"per_field_confidence":{"event.incident_class":"D","impact.severity":"D","impact.severity_because":"D","event.summary":"C","system.autonomy_level":"D","system.deployment_context":"D","event.trigger":"D","event.detection_method":"D","context.country":"D","system.developer":"D","event.date_disclosed":"D","context.denominator_available":"D"},"field_citations":{"event.incident_class":[{"source_index":0,"quote":"Scammers are using artificial intelligence to create realistic deepfake videos of celebrities and medical professionals to push a weight loss supplement called LipoMax on Facebook and Instagram."}],"impact.severity":[{"source_index":0,"quote":"The Better Business Bureau has received more than 150 reports about LipoMax in recent months."}],"impact.severity_because":[{"source_index":0,"quote":"The Better Business Bureau has received more than 150 reports about LipoMax in recent months."}],"event.summary":[{"source_index":0,"quote":"Scammers are using artificial intelligence to create realistic deepfake videos of celebrities and medical professionals to push a weight loss supplement called LipoMax on Facebook and Instagram."},{"source_index":0,"quote":"The Better Business Bureau has received more than 150 reports about LipoMax in recent months."},{"source_index":0,"quote":"In one case, an Illinois resident lost more than $400 after watching a fake video of Oprah Winfrey appearing to endorse the product."},{"source_index":0,"quote":"The BBB advises consumers to close out of any online ad that pressures them to buy quickly or directs them to a “health coach” seeking additional payment."}]},"notes_on_gaps":"The source describes a fraud campaign by external scammers using AI-generated videos, not an AI system operated by a developer or deployer. No model, developer, harness, tools, lifecycle stage, dates of occurrence or detection, controls, root cause, or remediation are stated, so those fields are omitted. The $400 loss is stated as more than $400 and is not recorded as an exact amount. The 150 reports are a lower bound and are not treated as a count of affected parties beyond that statement. Severity major is my judgement under the stated-count test, using the more than 150 reports. Country is not stated as a field value because the article does not name the country in a quotable sentence, though it refers to Illinois and the Quincy BBB. Context industry is not stated. The 'health coach' advice is consumer guidance, not a control from this incident, so no control links were recorded. Incident class 'other' and the external_attacker actor are my classification from the scam description. [case created by the backfill: read by claude-haiku-5-5, backfill-2026-11-01.2, 2026-11-01; not yet reviewed] [2026-11-01: evidence level set: Preliminary (Publisher not yet named · subject to change)]"},"context":{"industry":null,"org_size_band":null,"country":"unknown","denominator_available":false,"denominator":null,"related_incident_ids":[],"systemic_exposure":null,"shared_model_id":null,"upstream_incident_id":null,"incident_evidence":null,"regulatory":null,"coverage":null},"narrative":{"steps":[{"step":"doing","text":"Scammers used AI-generated deepfake videos of celebrities and medical professionals to promote the LipoMax weight loss supplement on Facebook and Instagram.","quote":"Scammers are using artificial intelligence to create realistic deepfake videos of celebrities and medical professionals to push a weight loss supplement called LipoMax on Facebook and Instagram.","source_index":0,"grade":"C"},{"step":"went_wrong","text":"An Illinois resident lost more than $400 after watching a fake video of Oprah Winfrey appearing to endorse the product.","quote":"In one case, an Illinois resident lost more than $400 after watching a fake video of Oprah Winfrey appearing to endorse the product.","source_index":0,"grade":"C"},{"step":"reached","text":"The Better Business Bureau has received more than 150 reports about LipoMax in recent months.","quote":"The Better Business Bureau has received more than 150 reports about LipoMax in recent months.","source_index":0,"grade":"C"}],"model":"claude-haiku-5-5","prompt_version":"backfill-2026-11-01.2","extracted_at":"2026-11-01","source_urls":["https://www.wgem.com/2026/08/03/deepfake-ai-scam-uses-celebrity-likenesses-push-fake-supplements-bbb-warns/"]}}