{"schema_version":"0.10.0","id":"LR-2026-0353","record_version":1,"title":"Academics deepfaked on TikTok and Instagram to promote supplements","verification":{"human_verified":false,"method":"automated_gate","auto_verified":true,"score":42.5,"score_breakdown":{"source_authority":12.1,"independent_corroboration":7.0,"implicated_party_confirmed":0.0,"citation_integrity":14.0,"specificity":0.0,"completeness":2.24,"unhedged_language":5.0},"checks":{"schema_valid":true,"every_field_cited":true,"quotes_verbatim":true,"source_fetched":true,"distinct_incident":true,"dates_plausible":true,"sources_agree":true,"source_describes_incident":true,"severe_backed_by_source":true,"record_integrity":true,"eligible":true,"about_this_case":true},"gate_version":"gate-2026-10-18.7","cross_check_model":null,"cross_check_agreement":null,"duplicate_of":null,"verified_by":null,"verified_at":"2026-11-01","extraction_run_id":null,"evidence_level":{"level":"preliminary","reason":"Publisher not yet named · subject to change","original_document":null,"reports_total":1,"reports_independent":0,"reports_derivative":0,"developing":false,"disputed":false,"rules_version":"evidence-2026-10-29.1","computed_at":"2026-11-01","history":[{"date":"2026-11-01","from_level":null,"to_level":"preliminary","reason":"Publisher not yet named · subject to change"}]},"sources_hash":"7a8f212f8dc0c79e742897a6b12c784bf7adf1a5e5f989371057a3019a81cb2a"},"system":{"model_name":null,"model_version":null,"developer":"unknown","harness":null,"tools_granted":[],"permissions_scope":null,"autonomy_level":"unknown","guardrails_present":[],"deployment_context":"unknown","tier":null,"lifecycle_stage":null,"integration_type":null,"intended_use":null,"safeguard_state":null,"production_intended":null},"event":{"date_occurred":null,"date_disclosed":"2025-12-05","incident_class":"harmful_output","failure_class":null,"agent_involved":null,"secondary_failure_classes":[],"trigger":"unknown","duration":null,"detection_method":"unknown","summary":"Social media accounts, including @better_healthy_life on TikTok, posted AI-generated deepfake videos of real doctors and academics promoting health supplements. One video showed a real professor, David Taylor-Robinson, talking about menopause in footage he never recorded. He reported the posts with his children; TikTok said they broke its community guidelines but left them online with restricted visibility. TikTok said the delay was caused by a moderating error. The videos were later removed for breaching its impersonation and misinformation policies, and the account was permanently banned. Full Fact also found similar deepfakes on Facebook, Instagram, X and YouTube, and the supplement company said the affiliate accounts were unaffiliated with it.","tags":[],"date_detected":null,"near_miss":null,"root_cause":null,"root_cause_detail":null,"failure_class_detail":null,"responsible_party":null,"adversarial_actor":null,"input_provenance":null,"time_to_contain":null,"operations_paused":null,"remediation":null,"precursor_events":null,"control_chain":[{"layer":"L1","party":"provider","party_name":"TikTok","control_id":"D7","outcome":"failed","reason":null,"quote":"Professor Taylor-Robinson notified his manager and the comms team at the university, which reported the content to TikTok, only to be told that no violations were found.","source_index":0,"reviewed":false}]},"impact":{"direct_loss_usd":null,"remediation_hours":null,"records_exposed":null,"third_parties_affected_count":null,"severity":"moderate","severity_because":"Test applied: data or systems of others touched with a bounded scope stated. Real named professionals' likenesses were used in videos on one account, which had accrued more than 365,000 views before it was banned.","harm_class":[],"affected_description":null,"protected_class_involved":null,"data_categories_exposed":[],"loss_range_usd":null,"reversibility":null,"downstream_exposure_count":null},"evidence":{"sources":[{"url":"https://fullfact.org/health/academics-deepfaked-tiktok-wellness-nest/","publisher":"Full Fact","date":"2025-12-05","type":"press","title":"Revealed: how academics are being deepfaked on TikTok and Instagram to promote supplements - Full Fact","archived_url":null,"attachment":"first_report"}],"per_field_confidence":{"event.incident_class":"D","impact.severity":"D","impact.severity_because":"D","event.control_chain":"C","event.summary":"C","system.autonomy_level":"D","system.deployment_context":"D","event.trigger":"D","event.detection_method":"D","context.country":"D","system.developer":"D","event.date_disclosed":"D","context.denominator_available":"D"},"field_citations":{"event.incident_class":[{"source_index":0,"quote":"The result is a growing wave of AI-driven misinformation that risks damaging the reputations of those it impersonates, and could lead to people making decisions about their health based on fake claims."}],"impact.severity":[{"source_index":0,"quote":"It had accrued more than 365,000 views, 7,691 likes, 459 comments and 2,878 bookmarks by the time @better_healthy_life was permanently banned, after our email to TikTok on 24 September."}],"impact.severity_because":[{"source_index":0,"quote":"It had accrued more than 365,000 views, 7,691 likes, 459 comments and 2,878 bookmarks by the time @better_healthy_life was permanently banned, after our email to TikTok on 24 September."}],"event.control_chain":[{"source_index":0,"quote":"Professor Taylor-Robinson notified his manager and the comms team at the university, which reported the content to TikTok, only to be told that no violations were found."}],"event.summary":[{"source_index":0,"quote":"A Full Fact investigation has found that a series of social media accounts have been using AI-generated deepfakes of real doctors and academics—including Professor Taylor-Robinson—to promote health products with bogus endorsements."},{"source_index":0,"quote":"He and his children reported the posts to TikTok, which replied a couple of days later saying the videos did break its community guidelines."},{"source_index":0,"quote":"Thenceforth, their visibility would be restricted and they would not be eligible for recommendation by the algorithm—but they were not taken down."},{"source_index":0,"quote":"TikTok told us it didn’t take the posts down earlier because of a moderating error."},{"source_index":0,"quote":"It told us it eventually removed them for breaching its impersonation and misinformation policies."},{"source_index":0,"quote":"These affiliate accounts are 100% unaffiliated with Wellness Nest."}]},"notes_on_gaps":"The sources describe deepfake videos made by unidentified accounts. They do not state any AI agent, model, developer, tool or deployment context, so no system fields are given and event.agent_involved and failure_class are left out. The year 2025 for the 11 August email is inferred from the article's publication date and the phrase 'this year'. The article's publication date is not quoted in the body, so date_disclosed is left out. The date of occurrence, the number of affected parties, any monetary loss, the trigger and the country are not stated. Judgement: incident_class set to harmful_output as the closest fit for misinformation, with 'other' possible. Judgement: severity set to moderate because the likenesses of named real people were used and the reach of one account is stated. The control D7 is judged failed for TikTok because the posts stayed up after reports. Industry is left out. Wellness Nest's denial of involvement is reported as its claim and not adopted. [case created by the backfill: read by claude-haiku-5-5, backfill-2026-11-01.2, 2026-11-01; not yet reviewed] [2026-11-01: evidence level set: Preliminary (Publisher not yet named · subject to change)]"},"context":{"industry":null,"org_size_band":null,"country":"unknown","denominator_available":false,"denominator":null,"related_incident_ids":[],"systemic_exposure":null,"shared_model_id":null,"upstream_incident_id":null,"incident_evidence":null,"regulatory":null,"coverage":null},"narrative":{"steps":[{"step":"went_wrong","text":"After the university reported the content to TikTok, the platform said no violations were found and the posts stayed up.","quote":"Professor Taylor-Robinson notified his manager and the comms team at the university, which reported the content to TikTok, only to be told that no violations were found.","source_index":0,"grade":"C"}],"model":"claude-haiku-5-5","prompt_version":"backfill-2026-11-01.2","extracted_at":"2026-11-01","source_urls":["https://fullfact.org/health/academics-deepfaked-tiktok-wellness-nest/"]}}